There are a group of people who are passionate about nature, and never like to be restrained. Tent Camping, Overlanding, fishing in the wild, backpacking, etc. are what they love the most. Being outdoors, food choices are often limited as well as ways to clean teeth. Proper Oral hygiene routine is easily ignored when traveling, usually a simple rinse of the mouth. Being a former senior dentist, I strongly believe that I can make oral care products that are perfect for outdoor users who love freedom. For this purpose, I established the brand Cheeeese™ and when you say "cheeeese", you know the meaning behind it.